Jornalismo pós-industrial : uma análise da monetização de conteúdo em podcasts.

Abstract

This research aims to analyze the monetization of content used by podcast producers. Once this format is relatively new in the communication field and there is little research on the topic, there was a need to understand the revenue generation process for this product. In order to understand the strategies used, the researcher studied the podcasts Modus Operandi, Rádio Escafandro and Mamilos. For two months, all materials and topics released by empirical objects on digital platforms were monitored. From this it is possible to understand the methods used and their relationship with journalism. Finally, based on a critical analysis, it was sought to outline the consequences that these systems can have on journalism and business sustainability. As a result, based on extensive observation, it appears that these mechanisms can represent a new phase in making journalism viable, in addition to providing greater editorial freedom.