Da vida de peão : cultura, mídia e desenvolvimento na Campanha (RS).

Abstract

In Rio Grande do Sul State, the several meanings about the regional development result from territory configurations with different socio economic and cultural dynamics. In this mosaic, some territories are represented as “stagnant”, “underdeveloped” or “late”. Obviously, this representation about the development has a paradigm an urban industrial pattern, which centralizes the comprehension in a dualistic structure which overlaps the urban to the rural. In this sense, the Countryside (RS) is widely spread with a region in crisis. This region presents historical and contemporary contexts which highlights a type of rural community limited by the space and by the way of capitalism realization. From this on, this research had as objective to understand how a determined social issue – the rural workers – notices the meaning of development. It will also analyze the relation of this social issue with the territory, in an association to the meaning construction. The field search was realized in three communities which composes the Southeast messoregion of Rio Grande do Sul: Dom Pedrito, Rosário and Quaraí. The results obtained through this study show that some characteristics and singular actions of the rural workers make sense in the life universe. Everyday life, time and space ordering, identity perception, relation between the archaic and the modern, specially the use of media devices, act meaningfully in the development understanding and in the region representation. Acting reflexively, the rural workers create from their experiences, habits and practice a sense of development geared towards the notion of production. And they associate the term with direct relation to the territory, with the feeling of belonging to the lived space. This aspect shapes one vision of development which is endogen which concerns about modus vivendi and which is dichotomist in relation to the several meanings existing about the region. The understanding from the interviewed people about the definition of regional development accused a multidimensional perception in which economical, geographic and sociological aspects complete each other.