Cocriação de valor em instituições de ensino superior do COMUNG/RS : uma possibilidade de desenvolvimento organizacional multidimensional.

Abstract

The thesis investigates the role of community higher education institutions (ICES) in the regional development process, from the perspective of value co-creation as an organizational, social and territorial strategy. It starts with the problematization of the relations between university, society and territory, highlighting ICES as relevant agents for the strengthening of regional dynamics. The research proposes to understand how value co creation practices in the educational context contribute to the organizational development of these institutions and, consequently, to regional development. The theoretical framework articulates dimensions of critical organizational thinking, regional development and the dominant logic of services, with an emphasis on the co-creation of value and its interfaces with higher education. The methodology adopts a qualitative approach, with case studies at the community universities Unijuí and Univates, located in southern Brazil. The methodological procedures include the collection and analysis of documentary and empirical data, allowing the mapping of institutional practices in interaction with different territorial stakeholders. The results demonstrate that value co-creation, when incorporated into the institutional mission of ICES, strengthens organizational development processes sustained by social commitments, in addition to expanding the capacity to generate regional impact. The research shows that such practices can act as mechanisms for articulating teaching, research, extension and social demands, generating innovative arrangements that favor inclusion, co-responsibility and the territorialization of educational policies. It is concluded that the co-creation of value in the context of ICES not only promotes internal transformations, but also enhances their role as a vector of regional development, being a relevant strategy for reconfiguring the relations between higher education and society in peripheral contexts or those with low institutional density.