Redes empresariais, design e inovação : o caso da Redemov na região centro do Rio Grande do Sul.

Abstract

In a globalized world, where the economic environment is constantly changing, the micro and small enterprises have sought solutions for the development and the competitiveness. One alternative are the cooperation networks for business, which provide the development of those enterprises together. This allows to them competitive advantages, bargaining power among other benefits. The research aimed to answer the following question: how the innovation and the design have been used as a strategy for the development of the companies members of the Association of Furniture Industries from the Center of Rio Grande do Sul (REDEMOV)? This research, supported by the development ideas of Lopes (2001) e Barquero (2001) it is a study of REDEMOV and companies belonging to these in the context of the furniture industry in the Central. Therefore, a study was conducted to verify the advantages and disadvantages for companies REDEMOV members, as well as the understanding of entrepreneurs about their contribution to the development of the Center for RS. We sought to further examine the forms of participation of design and innovation in the growth of the furniture companies belonging to the network. It stands out as the main result for understanding the benefit of entrepreneurs who design and innovation (technology and management) provides businesses, which seems to be linked to the satisfaction of the members of the network industries. In the search results it was found that the companies within the REDEMOV have a deeper understanding on issues of design and innovation, built on a union which has assisted in the management issue.