Estratégias competitivas adotadas em indústrias de confecção : um estudo realizado no município de Sarandi, RS.

Abstract

The main objective of this study remains on evaluation of competitive strategies at micro and small clothing industries in the town of Sarandi, Rio Grande do Sul, Brazil. We built the profile of the industry and entrepreneurs, aiming to gave it an overview of the market in the region, known as the degree of participation in terms of governance and identifying business strategies most used in the clothing industries. At first, the research consisted of a set of diverse theoretical sources that supported the approach of competitive strategies, Local Production and regional development. The second phase of the work was done through a survey to collect data of the companies studied, composed of multiple search and open questions. The results were analyzed in relation to the theoretical and practical research and thus can conclude that business representatives in the sample were found to have difficulty adopting new strategies for their companies and do not value enough the cluster to which they belong and thereby lose market share in terms of competitiveness, keeping their companies on the same level of development and consumer market.