Roteiros de turismo rural na região dos Vales do Rio Pardo e Taquari - RS.

Abstract

This research analyzes the promotion of tourism in the region of Rio Pardo and Taquari Valleys, in the Rio Grande do Sul state, on the implementation of rural tourism itineraries. The choice of tourism as an option for diversification and income generation, in rural properties, has been increasingly present in the context of family farming and public policies seeking for the development of this region. The touristic guides analyzed, present typical family farming enterprises, alongside others, focused on trading activities and/or agribusiness. The research addresses the economic potential of rural tourism in the region, describes the process of its formation, the role of European immigration and the diversification of activities in rural areas. Qualitative, leaned on dialectical approach, this study aims to understand the role of territory in the formation of rural tourism roadmaps and its role in promoting regional development. Based on analysis of the data collected, it was found that there is an increase in income of the enterprises which participate on rural sightseeing tours in the Região dos Vales area.