Construindo a gestão estratégica sustentável : um estudo sobre a empresa Mercur S/A.

Abstract

This study aimed to contribute to the discussion about the prospect of sustainable development approach and how the organizational environment seeks to promote the alignment between business strategies and the preservation of natural capital in favor of sustainable management with strategic development. The objective of this research was to investigate an organizational environment to identify and qualify the main actions in support of alignment with the three dimensions of sustainable development ("triple bottom line"), verify their connections of natural capital with operational business processes, raise the main factors of resistance or trade-offs that have occurred in the trajectory, and identify the main benefits that contributed to the company's positioning and development of its employees awareness about sustainability. Therefore, we attempted to rescue the main theoretical approaches and concepts related to business strategies, natural capital, environmental responsibility and sustainable development. The qualitative approach of this research and its exploratory character used the case study method to conduct this investigation, in which in-depth interviews were conducted with company management and other areas of research and development, sales and marketing, production, procurement, logistics and human resources. The interviews were supported in three blocks that have sought to investigate about the process of evolution of organizational awareness about sustainability, about the main political and policy guidelines developed by the organization, and on the resistance factors, challenges and benefits of the construction process sustainable strategic management. The results obtained from the research allowed to identify the development of organizational awareness about sustainability contributed to the evolution of the development of new business strategies and their alignment with the three dimensions of sustainable development, allowing the expansion of human and intellectual capital, become a source of vital strategic resource for the company's position.