Responsabilidde social empresarial : mero discurso ou ações efetivas em prol do desenvolvimento?

Abstract

This study approached the subject corporate social responsibility and researched how companies and entities work this theme. The goal was to verify how the companies and entities – those certified and awarded by the Legislative Assembly of the State of Rio Grande do Sul in 2012 - operationalize the corporate social responsibility and whether they contribute to the development of the communities where they operate. The qualitative research, in its exploratory space, interviewed managers and others in charge of the social and environmental responsibility within 19 companies and entities. The result shows that most companies and organizations, according to the legislation, develop corporate social responsibility practices. Furthermore, it was perceived, when examining, a positive speech of the interviewees about corporate social responsibility in enterprises, meanwhile, in practice, this action was not performed. It is verified, that corporate social responsibility practices, developed by companies and entities, contribute little to the increase, and, consequently, to the development of the society where they are located. It should be emphasized that some companies develop more advanced and punctual actions. It is cleared, in the interviews, that the managers and others in charge of the social and environmental responsibility, in some situations, have different perceptions on the concept of corporate social responsibility. This question is related to the point that the concept is still under construction at the academy, and, also, little internalized among the organizations, which, however, does not invalidate the adhesion of those organizations and entities to this subject. Lastly, it is important that the academy advance in solidifying the concept, through studies like this, and that the companies and entities come to develop actions of corporate social responsibility in the sphere where they are inserted, as this will impact the increase and the local development as a whole.