Planejamento estratégico e o BSC como forma de melhoria das operações : um estudo de caso em uma cooperativa de reciclagem de resíduos.

Abstract

This work presents a contribution to improve the management system of Collectors and Recyclers Cooperative of Santa Cruz do Sul (Coomcat), with use of proper tools for strategic planning, even for a company with a low degree of knowledge in management and without profit. The study method adopted was the case study, which allowed the exploitation of qualitative aspects in relation to operations management and strategic planning Coomcat. The main objective was to investigate how the strategic planning and the use of some tools of the Balanced Scorecard (BSC) may cause the Cooperative analyzed able to improve their operations. Attempt was also made to investigate and understand the factors that are impacting on the results presented. After extensive research performed can point out possibilities in relations improvement actions in organizational processes, using a strategy map. The results obtained from the research allowed to identify that even a non-profit organization with a low level of knowledge management can make use of strategic planning tools and ally to the BSC to the Cooperative could improve your results. With the study we can conclude that what is hindering a better performance in the Cooperative is related to the fact that Coomcat is using its budget before the strategy; this way, the Cooperative must change this order to be able to define where you're going with the budget you have. Thus, the study presented will contribute to better management and provide better results in their processes in the medium and long term.