O território como base para o planejamento turístico : análise da gestão pública do turismo na Região Extremo Sul do RS/Brasil.

Abstract

Tourism has received in the past years emphasis in the economic context of Brazil. Thus, intensifies the need for further discussion on this issue in its ample dimensions. To contribute for the discussions on planning and public management of tourism area in the context of regional development, this research has as main objective to analyze the understanding of the territory by public agents in the context of planning and management of tourism in the Extreme South of RS region. It is understood the importance of the territory and the valuation of the particularities to the extent that it seeks to emphasize the heterogeneous and understand the regional diversity as potentiality. The region should be understood as a dynamic particularity in which the endogenous actions presents in the territory gain strength. The planning of tourism in Brazil has been guided by a model of decentralized and participative public management that promotes the integration among the various instances of government. As a result, the Ministry of Tourism shows itself committed to work the tourism on a regional basis, for the simple fact that, in most cases, tourism is not viable in only one municipality. In this sense, it is observed that the Extreme South region had, in its process of formation, structuring historical factors that influenced the characteristics of the region, still visible in its current context. The theoretical and methodological approach referenced on historical dialectic materialism was supported on qualitative research, with an emphasis on case study, using content analysis as data interpretation procedure.It was observed based on the interviews with the public tourism managers in the region, that there is the understanding that is necessary to act on a regional way, however the lack of protagonism of these managers prevents build up a regional project indeed. At last, understand the territory in the context of the planning and public management of tourism requires seek to respect, in the planning actions, the particularities aspects of a specific territory, that is, realized the particularities as potentialities for regional development.