Nós na capa : a representação do sujeito contemporâneo na Revista Época.

Abstract

The proposal of the dissertation We on the cover: the representation of the contemporary subject in Época maganize covers is to show the representation of postmodern individuals in a weekly magazine of general circulation and reading in the country. After a theoretical framework structured around concepts such as postmodernism, globalization, culture, identity, representation, journalism, newsworthiness criteria and narrative, it has been developed a combinatorial research methodology, quantitative and qualitative. The analysis was organized along the perspective that each cover is an isolated narrative and that all of them (the corpus chosen for analysis) form a grand narrative about the contemporary individual in the media environment. Therefore, the research verified how the Época magazine builds narratives on this subject, how it shows the individual, in other words, what "reality" about him is that stamped on their covers and what they tell us. The main question that the dissertation seeks to answer is: what subject narrative is constructed by the covers of Época? Thus, the research discusses concepts related to the journalistic narrative, bringing to discussion an important corpus as the national media representation.