A gestão estratégica de operações a partir da governança cooperativa e da gestão do conhecimento.

Abstract

This study deals with the strategic management of operations from the cooperative governance and management of knowledge in credit cooperatives in Brazil. The cooperative credit system has grown more than the banking system as Central Bank data (2013). It is argued that Brazilian credit cooperatives restructured its newly governance system that needs to be better understood. Through a interviews with 16 executives, among boards of directors, audit committee, unit managers, senior managers, and vice president and a credit cooperative, we analyzed the role of cooperative governance and knowledge management in the strategic management the cooperative operations. The results show that the well-established governance with well-defined roles, assists the organization in interconnections with other institutions as well as with their interest groups and society in general. In addition, the cooperative governance through transparency, generates credibility to members and other organizations with which the cooperative has partnerships. The knowledge that permeate the cooperative by shares, exchange of experiences, knowledge acquired by people in many different ways, contribute to the cooperative develop their strategies and long-range plans of their political and organizational objectives and strategies for care, speed of service, flexibility, security, access and development of products and services. The knowledge generated helps cooperative in improving their manuals and work processes. It was also found that with the restructuring of the governance system cooperatives have clear roles division and responsibilities, and there is much limitation of power between managers. The study also confirms the participation of various actors in the process of defining cooperative strategies, but still needs further officers training of these governance as directors and managers so that there is continuity and sustainability of the cooperative for the long term.