O planejamento estratégico como instrumento de gestão em instituições comunitárias de ensino superior.

Abstract

The current scenario of higher education in Brazil over the past decade has shown significant changes, requiring more and more business practICES by the Community Institutions of Higher Education (ICES). Thus, the general purpose of this work was to understand the way in which occurs the use of strategic planning as effective tools in the direction of an ICES front of the new higher education scenario. The work aims to contribute to the better performance of the management of Community institutions of higher education with regard to strategic planning (PE), a form of implementation, evaluation and relevance of having this management tool, especially in the case of great complexity and a high degree of heterogeneity organizations. The study methodology adopted was the multiple case study, which enabled explore qualitatively and quantitatively the management and strategic planning of both ICES, UNISC and UNICRUZ. The basic theory used as a reference was based on Mintzberg e Quinn (2001), Kaplan and Norton (1997), Ansoff (1993), Certo and Peter (1993), among other authors. Values of understanding of the higher education scenario and the current PE tool employment stage and other variables that come proving to be relevant starting of the outcome. After conducting this extensive research was possible to identify actions that can point improvements in the management of ICES provided that it is the formally established PE. The results of the study indicate that there is an awareness of the importance of having management tools such as PE, however its implementation is at an early stage. Yet it was possible to identify the uncertainty regarding the best theoretical model to follow, or even the possibility of creating a specific model that meets the particularities of ICES. Thus, the study contributes to better management of ICES, because given the context of Brazilian education and the need for the use of administrative tools that allow the implementation of management improvements continuously increasingly become necessary, and once not existence of formal PE, as was found in this study, even though there is awareness of the need of this tool, makes it difficult to anticipate management actions that may contribute to improving the decision making process in favor of maximizing institutional objectives of ICES.