O significado da casa própria para os moradores do residencial viver bem no município de Santa Cruz do Sul - RS.

Abstract

This study aims to identify what are the social representations of residential residents live well on home ownership. Social representations refer to the thoughts, ideas, feelings about a particular phenomenon of everyday reality and is a form of common sense knowledge produced by individuals. In other words, social representations are sets of practical knowledge that give meaning to some events, helping in this way, the social construction of reality. To capture these representations was performed initially a socioeconomic profile and semi-structured individual interviews with ten recipients of a house in the Residential Living Well. The home that is a project built in order to reduce the housing deficit that plagues the city Santa Cruz do Sul, through the Minha Casa, Minha Vida (MCMV) the Federal Government. The MCMV is a public policy based on other federal programs by public and private funds, it has maintained public housing construction promise for low-income families (families receiving income up to one minimum wage R $ 788.00 ). From rules imposed by the program, people can have their houses or apartments, paying the minimum each month (R $ 80.00), depending on your income. It is in order to discover the meanings of home ownership that this research aims. The main results were found two categories in which we name as the Meanings of Homeownership, this emerged two other subcategories that are (not being the "Owner" of My House and this house is my (imaginary)). As second and final category, we name as the crisis in Brazil or Brazil in Crisis. With this research we found that the beneficiaries of Residential Living Well "dream" with this new home, whether to escape the rent or own a bit of comfort, safety and habitability. Thus, it is also necessary to think of Public Policy to ensure the community's social rights, reinforcing with them ways to take ownership of this knowledge, thus claiming their rights to housing.