As representações sociais de homossexuais na publicidade televisiva : percepções de um grupo focal.

Abstract

This study aims to analyze how Possible Social Representations That Are Linked By theme of homosexuality in TV commercials and ALSO senses Which are produced from them. For this goal, we used -If Como data collection tool the focal group technique, this consists of five psychology students at the University of Santa Cruz. It was applied questionnaire containing questions related to the topic, and Were Also shown Three commercial with homosexual themes, as trigger for group discussion. The results showed que as Social Representations of Homosexuals in Commercial, tends to follow the hegemonic model of heteronormativity, As Well As A strong tendency to normalization OR naturalization In addition to meet and stimulate Estereotipos Creation que reinforce as Social Conventions.