Conglomerados de luxo e a promoção da interdependência econômica global : um estudo de caso LVMH.

Abstract

This study proposes an analysis of how major luxury market conglomerates, such as LVMH (Louis Vuitton Moët Hennessy), influence economic interdependence among different countries and value chains. The article is aligned with the Liberal Perspective of International Relations (IR), which values cooperation and the fundamental role of non-state actors around the globe. The core issue is identifying the mechanisms through which these corporations promote global interconnection. The methodology employs an explanatory research design with an in-depth case study of the LVMH group, the sector's largest player, which achieved €84 billion in revenue in 2024 and acts as a crucial vector of integration. Interdependence is promoted through three interconnected mechanisms: the brand acquisition strategy, which materializes liberal mutual gains; the Global Value Chain (GVC) Governance, which imposes rigorous ethical and environmental standards on global suppliers, functioning as an institution and deepening economic ties; and the exercise of Soft Power, which transforms brands into tools of cultural diplomacy. The study thus offers strong empirical evidence for Liberal Theory, demonstrating that LVMH utilizes its GVC and its ideational power to set standards and ensure transnational cooperation.